7 Things You Should Do to Your LinkedIn Profile to Get a Better Job

For hiring managers, reviewing your LinkedIn profile is much like reviewing a resume. They’re looking for relevant experience and a reason to contact you – and they want it quickly. If you’re looking to get a better job, that means it’s your responsibility to capture the hiring manager’s attention, demonstrate your value, and inspire him or her to reach out about an open position. Here’s how to get started:

1. Update your photo.

Updating your profile photo will get you more views – but not all photos are created equal. With that said, don’t use a grainy, cropped photo from a social event three years ago. Instead, put some thought into your choice and aim to look approachable and professional. It’s also worth the investment to get a professional headshot taken. This is the first impression a hiring manager has of you and your picture can convey soft skills, such as charisma or passion. If you’re in a creative field, this could also be a good time to show off your personal style. Still not sure where to start? Look at pictures of professionals in your industry and job level you want to get inspired.

2. Eliminate any errors.

Hiring managers are paying attention to the little things, like your spelling and grammar and treating it as they would a resume. Make sure it’s impeccable, such as your work experience dates are matching up with your resume. Don’t give them a reason to doubt your capabilities or professionalism.

3. Tell the story of your career.

Under the experience section, tell the reader how you’ve gotten to where you are today. What promotions have you earned? What obstacles have you overcome? What have you accomplished thus far and what sets you apart from the competition?

4. Avoid buzzwords.

When you write your LinkedIn profile, try to use plain, compelling language. To that end, avoid buzzwords that are overused and don’t really mean anything. For example, refrain from describing yourself using words like passionate, authentic, driven, and motivated, and instead focus on your tangible accomplishments. Show, don’t tell.

5. Add testimonials and endorsements.

Testimonials and endorsements from co-workers, colleagues, and former bosses will add to your credibility in a big way. They demonstrate to hiring managers that you’re as experienced and capable as you claim to be. Start by reaching out to your colleagues and asking them for a brief recommendation on LinkedIn. Over time these will add up to a compelling set of peer reviews that will grab the attention of hiring managers, and lend more credibility to your profile.

6. Highlight your accomplishments outside of the office.

At the end of the day, hiring managers are also looking at other candidates. To get a better job, show them a well-rounded view of who you are as a person. Highlight the fact that you graduated from college with honors, volunteered for a health cause or charity on the weekends, or led your school’s volleyball team to the finals. Showcasing these accomplishments is especially important for recent graduates or for individuals who have gaps in their employment.

7. Make sure your profile is 100% complete.

Most of the hiring managers we’ve spoken to consider an incomplete LinkedIn profile to be a red flag. If you want to get a better job, make sure you’ve completed every section thoroughly – including your relevant work experience and school information. Show hiring managers that it’s worth their time to reach out and make a connection.